“Brilliant book. Luca Leonardini has figured out a fast-paced, relatable, and actionable universal blueprint to guide those ready for an inner journey to find their purpose. I loved it.”

CLAUDE SILVER

Chief Heart Officer at VaynerMedia

About The Book

It’s a colorful book with images and illustrations designed to create a diversified learning experience to guide the readers to codify their purpose. 

It adopts an iterative learning and discovery approach, which involves repeating the exercises of the Worksheet multiple times to refine the final result.

The book is divided into three parts:

  1. Part 1 - Defining and exploring purpose

  2. Part 2 - Building your purpose

  3. Part 3 - What is next

  4. Appendix - Worksheet (15 pages) printable file

The digital version of the book comes with a 15 pages Worksheet downloadable file. The readers will find links and QR codes in the ebook file to download the printable Worksheet.

The Worksheet contains all activities so the readers can print them or modify them to keep track of the progress along the journey. 

The Structure Of The Book

  • Chapters 1 to 4 besides providing a broader view of the subject answer such questions as “what is purpose”, “why is it so important”, “do I need one” and “what do I need to know before getting this journey started.”

  • Chapters 5 to 10 provide practical tools to codify the first draft of the purpose. This is the part of the book with exercises, reflections, videos, and articles, to complete before jumping to the last section.

    This section also covers values identification, the exploration of the passion-problem connection, the IKIGAI concept, the components, and the characteristics of a good purpose statement.

  • Provides tips about lessons learned during the journey and two very crucial points to be aware of: the “rinse and repeat” approach and help you answer the very personal question “how do you know when you have found a good purpose?”

  • The Appendix contains exercises the reader can use to practice and apply using an iterative learning and discovery approach.

“Codify Your Purpose” is in fact a practical guide for every entrepreneur, manager, freelancer, and anyone willing to explore their own world, prioritize their beliefs, and make a global impact.”

FRANCESCO DERCHI

Strategist and Adjunct Professor at EHL Hospitality Business School

“This book is an invaluable resource to help each of us better understand the role of purpose, both in the organization and in our lives.”

FRANCESCO GUIDARA

Managing Director BCG BrightHouse Italy, East Mediterranean & Caspian