“Purpose-driven individuals and organizations will lead the future. CODIFY YOUR PURPOSE is essential reading for anyone who wants to be ahead of the pack.”

CHIP CONLEY

Bestseller Author, CEO & Founder at Modern Elder Academy

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What This Book Is All About

Today's lack of purpose in business and in life impacts mindset and culture misalignment within organizations.

On one side, this leads to an impressive drop in the average lifespan of organizations.

On the other hand, it results in a staggering percentage of the global workforce that feels disengaged and detached from their job.

Purpose is the missing link between those two worlds.

This workbook seeks to be different by bridging the gap between individual and organizational purpose with an immersive dimension that transforms content into "edutainment".

Its intent is to help people understand that individual purpose is foundational to identifying and enabling the organizational purpose.

Individual transformation prepares the way for an effective cultural transformation within the organization and allows us to reinvent the business from the inside out, transform capitalism for the better, and reshape our collective future.

Becoming aware of purpose (individual and organizational) and living in alignment with it, brings a renewed sense of clarity and confidence to our lives.

What People Say

  • “Brilliant book. Luca Leonardini has figured out a fast-paced, relatable, and actionable universal blueprint to guide those ready for an inner journey to find their purpose. I loved it!”

    CLAUDE SILVER, Chief Heart Officer at VaynerMedia

  • “Purpose-driven individuals and organizations will lead the future. “Codify your purpose” is essential reading for anyone who wants to be ahead of the pack.”

    CHIP CONLEY, Founder at Modern Elder Academy

  • “Leonardini's practical guide, "Codify Your Purpose", reveals a path to reclaiming our purpose. If you want to take your first brave steps towards finding meaning and purpose in your life and work, this book is a great place to start.”

    BERNADETTE JIWA, Founder of Story Republic and Creator of the Story Skills Workshop

  • “Remember why you started. Luca helps you reignite that fire within to connect purpose to intent to outcomes. You can’t change the world until you change yourself.”

    BRIAN SOLIS, Futurist, Author of “Life Scale: How To Live A More Creative, Productive, And Happy Life.“

  • “Many organizations spend time articulating mission and vision. Luca’s new book challenges us to consider something deeper and more fundamental.“

    ANN HANDLEY, Chief Content Officer, MarketingProfs, and WSJ Bestselling Author of “Everybody Writes”

  • “The concept of "Codify Your Purpose" comes at a time when people are universally unhinged because of the pandemic and looking for new meaning in their lives and in their works. Focusing on personal purpose, showing a path to clarity and how to achieve it, is really impactful.“

    GABOR GEORGE BURT, Founder at Slingshot Group

  • “Knowing your purpose gives your life meaning, simplicity, focus and drive. In this wonderful book Luca Leonardini will take you on a step-by-step journey to discover your values and passions as a way to find your purpose.“

    JAMIE ANDERSON, Professor, Boutique Hotel & Art Gallery Owner, Cyclist

  • “Codify Your Purpose” is a must to read for those who want to understand how to take the first step to codify individual purpose and provides simple tools to begin an empowering discovery journey.

    SALIM ISMAIL, Founder OpenExO and ExO Works, Author of “Exponential Organizations”

In a world with a crisis of meaning, we need hope for the future and a path to reclaiming our purpose as we intentionally and meaningfully build that future. Codifying individual purpose and identifying the organization's purpose is not a creative writing exercise, it is the way ...

  1. to unlock the opportunity to be the best version of ourselves,

  2. to be intentional and determined to make a positive impact around us,

  3. to realign with work,

  4. to find meaning and fulfillment in our lives.

"Codify Your Purpose", shows the path to navigate with simple tools, ideas, and prompts to help codify your purpose and learn from the experience I am sharing from my personal discovery journey.

Readers’ Ratings ⭐️⭐️⭐️⭐️⭐️

  • “Valuable guide both for individuals and organisations. Codify Your Purpose is a great book and valuable learning resource. There is no doubt that for individuals and organisations to thrive in a highly unpredictable environment, having a purpose codified is an important first step.”

    RUPERT F. - UK

  • “Codify Your Purpose is not just great, it’s a real wake up call for individuals and companies. Luca Leonardini’s insights are concise, the thought-provoking elements are just that, you will find yourself making short notes as you read the first 30 pages… I did.”

    STEVE DIXON - DE

  • “Uplifting! A celebration of purpose. A fascinating, engaging and inspiring book, touching the essence of our lives. In an era that we are obsessed with our lengthening to-do lists and our overfilled inboxes we need , more than ever, a mindful sense of our purpose. Codify your purpose acts like a lighthouse in that personal exploration.”

    KONSTANTINOS LAFKAS - GR

  • “Really inspirational! Relevant to anyone at all stages of their career or life journey and super essential to be ahead of the game in today's chaotic world.”

    AARON - UK

  • “Packed full of gems and insights, a toolkit to help you explore your own purpose! Rich, interesting and potentially life changing Codify Your Purpose invites the reader to discover and refine purpose in their lives and fuel their journey of living and achieving with conscious intention.”

    ED LEONG - AUS

  • “A great book, truly inspirational. Many companies nowadays claim to have a purpose, but few have understood its real meaning. It all starts with individuals: who we want to be, what we love, and what contribution we want to make to build a better world.”

    GIORGIO BARBARESCHI - ITA

  • “Insightful and practical guide to discover your purpose! This brilliant book has helped me to structure, clarify and give words to my personal purpose and the value I want to bring to the world.”

    HANS STOCKMANS - BE

  • “A methodology to define your purpose. The book doesn't promise any magical formula to create your purpose in no time assuring your personal and professional success, but it seriously analyses the steps that will help you codify your purpose with a scientific approach.”

    GIACOMO SERGIO - ITA

  • “Brilliant book: an absolute must-read for the new generation of leaders. This book is genius. It reads well, it flows well, it is fast, it is practical, it is full of hints, of useful resources, with links to videos and external articles, graphically very beautiful, all in colors, the printed format is ideal for taking notes and jotting down ideas.”

    FRANCESCA BACCA - ITA

Order In Bulk

Orders are fulfilled by Amazon's print-on-demand service on average in 7-10 days.

Contact us now and our team will answer within 24 hours to take care of your order.

When you order bulk copies of “Codify Your Purpose”, Luca Leonardini will be happy to design a custom reward experience for you and your team!

About The Author

Purpose-Driven Academy founder Luca Leonardini is an entrepreneur, board member, advisor, certified innovation coach, and a visiting lecturer at different Italian Universities.

His book “Codify Your Purpose” forms the core of PDA’s curriculum and is inspired by his many years of experience — as both a business innovation architect and a strategy consultant.

What no CV (or Luca) will tell you is that his greatest assets are his unwavering and contagious passion to prepare people and organizations for the future of business by reclaiming their purpose as they intentionally and meaningfully build that future.

Not to mention his love for building meaningful relationships with people and helping them change their lives indefinitely.